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25 Tim Cook Quotes & Sayings
"
25 Tim Cook Quotes & Sayings
American
/
View profile
Born: 1 November 1960 |
Business executive
|
Philanthropist
|
Engineer
|
Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.
Tim Cook
Passionate about
Learn something
Go back
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You don't have to choose between doing good and doing well. It's a false choice, today more than ever.
Tim Cook
Have to
Choose
Doing good
Well
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim Cook
Objective
Apple
Really enrich
People's lives
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It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.
Tim Cook
Doing today
Believe
Pairing
Can produce
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Tim Cook
Subscribe
View
Some people
Industry
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We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in.
Tim Cook
Collect
Your data
Understand
Your life
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Our values are that we do think that people have a right to privacy. And that our customers are not our products.
Tim Cook
Our value
Think
People
Privacy
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It gives me a lot of energy to talk to developers or meet students in classrooms who are using our technology to help learn faster and better. Watching them pursue their passion.
Tim Cook
Developers
Meet students
Classrooms
Technology
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The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook
The reality
Love competition
Better
Want people
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To whom much is given, much is expected. I do believe this. It's embedded in me.
Tim Cook
Given
Much
Expected
Believe
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
Tim Cook
Learned
Focus
Running
Company
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We think coding should be required in every school because it's as important as any kind of second language.
Tim Cook
Think coding
Every school
Important
Kind
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The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.
Tim Cook
Important thing
Courage
Admit
Wrong
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At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is a bit different: Enterprises are a collection of consumers.
Tim Cook
Do consumer
Enterprise
Reality today
Collection
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Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Tim Cook
Culture
Excellence
Unique
Special
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We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products
Tim Cook
Make sure
Stay true
Focus
Do great
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I think two people with strong points of view can appreciate each other even more.
Tim Cook
Think
Two people
Strong point
Appreciate
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
Tim Cook
Work takes
Meaning
Pointed
Right direction
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
Tim Cook
Can focus
Barriers
Redefining
Problem
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I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.
Tim Cook
Best consumer
Product ever
Feel
Leaving home
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Our goal has never been to make the most. It's always been to make the best.
Tim Cook
Our goal
Never
Always
Make
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Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
Tim Cook
Life
Fragile
Guaranteed
Tomorrow
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Tim Cook
Your joy
Journey
Distant goal
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If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.
Tim Cook
You embrace
Are limitless
Universe
World
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I hope people remember me as a good and decent man. And if they do, then that's success.
Tim Cook
People remember
Good
Decent man
Success
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Tim Cook Quotes & Sayings